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Nike Skateboarding also referred to as Nike SB, launched in 2002 when Nike decided to enter the skateboarding world. Diving into a market covered by other brands, they would take classic silhouettes to draw in fans. Some models feature Zoom Air insoles and extra padding in the tongue and collar. All this attracted skaters and brought on a new wave of sneakerheads. With over two decades in the game, Nike SB continues to launch sneakers across different models.